In fact, the WHO then tells us in five bullet points why should we care:
That’s just the introduction of WHO to let us know that we are facing some serious issue that I will try to recapitulate on why should I (you) care:
Global health and development threat.
Requires urgent multisectoral action.
Need to attain Sustainable Development Goals.
Top 10 global public health facing humanity.
Misuse and overuse of antimicrobials.
Lack of clean water and sanitation.
Inadequate infection prevention and control.
Spread of microbes, some of them resistant to antimicrobial treatment.
Cost of AMR on economy.
Death, dissability, prolongued illness.
Longer hospital stays, more expensive medicines and financial challenges.
Without effective antimicrobials modern medicine is at risk.
Succes of treating infections, as in major surgery or cancer chemotherapy, challenged.
And why do I care? Because as you recall I am an evangelist. Not just any kind of evangelist. I am an innovation evangelist. Not just an innovation evangelist. I’m procurement of innovation evangelist. And I want to present you RaDAR PPI, a procurement of innovation that is pushing the boundaries to resolve an unmet need that affects us globally, as we are one world.
Visit the web and follow the project as this demand-driven innovation procurement is destined to create a new market for our future sustainable health and social system.